Topic: Digital Marketing and Podcasts
Speaker: Mike Langford, CEO of finservMarketing and Founder of PodBox
Description: This presentation offers insights into leveraging digital marketing strategies, with a focus on podcasting, to effectively connect financial advisors with their audience. Attendees will discover why clients prefer digital mediums, how to craft compelling content, practical steps for launching a podcast, strategies for differentiation, and techniques for enhancing overall digital presence.
Learning Objectives:
- Understanding Client Behavior: Gain insights into client preferences in digital mediums.
- Tailoring Content for Your Audience: Identify content strategies that resonate with your audience.
- Getting Started with Digital Marketing: Learn actionable steps to initiate and maintain a successful digital marketing strategy, with a focus on podcasting.
- Setting Your Digital Presence Apart: Discover effective strategies to differentiate your digital presence in a competitive landscape.
About the Speaker:
Mike Langford is the CEO of finservMarketing, a podcast and video production company that specializes in producing shows for firms in the wealth management and FinTech industries. Mike has been hosting and producing podcasts and online video shows since 2007. He is widely considered one of the pioneers and thought leaders in the space as it relates to the financial industry.
Mike also recently founded PodBox, a service that ships completely assembled, high-quality microphone setups to your podcast and webinar guests so they sound their best on your show.
If you would like to connect with Mike or learn more about producing a podcast or video show for your firm, you can swing by finservMarketing.com or PodBox.com or reach out to Mike on LinkedIn.
Questions: Contact Sarah at admin@austinfpa.org.