Journal of Financial Planning: July 2003
There are certain givens in the financial-writing business. Around December of each year, you’ll start to see a flurry of stories about the January effect—that is, the tendency of stocks, particularly those of small companies, to do exceptionally well in January. Once the new year rolls around, you’ll start to see a flurry of articles about “New Year’s Resolutions” customized for the investing crowd. Around the Super Bowl, be prepared for the onslaught of articles documenting how when the National Football Conference wins the Super Bowl, the stock market does well and when the American Football Conference wins, the market does poorly.
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Topic
Investment Planning