August 2025: Marketing
COVER STORY
From Adviser to Thought Leader: Building Visibility in a Crowded Market
By Kristy Gusick
A thoughtful marketing strategy can lead to greater trust and a stronger firm.
Click HERE to access the DIGITAL EDITION
SERVING BUSINESS OWNERS
How to Grow Value in an Often-Ignored Asset Class
By Patrick B. Gilbert
Planners must understand their business-owner clients’ underlying personal needs to help them address their business needs.
RISK MANAGEMENT & INSURANCE PLANNING
Medicaid Crisis Planning: The Financial Lifeline Advisers Need to Understand
By Dale Krause, J.D., LL.M.
Clients faced with a sudden long-term care need can easily be overwhelmed by the costs. Medicaid compliant annuities are one tool to help clients protect what they have left.
FPA NEXT GENERATION PLANNER
Forward Thinking
Slowing Down and Growing Up
By Julie Penwell, CFP®
Lead Article
Creating Your Financial Planning Playbook: A Confidence-Building Framework for Young Advisers
By Mike Zarrelli, CFP®, EA
Featured Article
So You Studied for and Passed the CFP Board Exam—What’s Next?
By David I. Hantman and Kirsten M. Nowak
Planner Poll
The FPA Community Weighs in on Their Long-term Vision
Planning a STUDY GROUP? Check out suggested questions and other resources to make your study group a success!
COLUMNS
Succession Planning
Marketing Your Succession Plan to Attract and Retain Clients
By Richard Chen
A well-articulated succession plan demonstrates to prospects and clients that your firm is prepared to serve them long into the future.
Fintech
From Prospect to Client: Five Ways Modern Advisers Can Turn New Business into Lasting Relationships
By Molly Weiss
Creating the slickest onboarding process around won’t keep your clients long unless you build in that human element.
Estate Planning
Two Reasons for Incomplete Estate Plans
By David Haughton, J.D., CPWA
Advisers have a key role to play in helping their clients overcome barriers that prevent them from ensuring their wishes can be carried out.
Earn one CFP CE® credit by reading this month's Journal and access past exams for additional credits.
RESEARCH
Personality Traits and Annuity Adoption: Unlocking Behavioral Insights of Retirement Income Strategies
By Preston D. Cherry, Ph.D., CFP®; Sarah Asebedo, Ph.D., CFP®; and Blain Pearson, Ph.D.
Further building on the OCEAN framework, this paper compares the personality matrix of clients with annuity ownership to identify which clients would be most likely to buy an annuity and how to better align annuity recommendations with individual retirement needs.
VIDEO: BEHIND THE RESEARCH
DEPARTMENTS
STARTING THOUGHTS
Be the People Matter Expert
By Danielle Andrus
OBSERVER
Who Pays for LTC, Fee-based Popularity, Older Remote Workers and Retirement
Stat Bank
JFP ACADEMICS
Upcoming Research
IN CASE YOU MISSED IT
Mapping the Language of Retirement: Aspirations, Challenges, and Planning Implications
By Joseph F. Coughlin, Ph.D.; Chaiwoo Lee, Ph.D.; Sophia Ashebir; Lisa D’Ambrosio, Ph.D.; and Katie Warren
There is a limited vocabulary associated with “life after career” and most of it is positive or neutral. This paper demonstrates that clients may have difficulty imagining their future life, highlighting the need for planners to help guide them in the retirement planning process.
Click HERE to access Journal of Financial Planning ARCHIVES
