Advice That Sticks: How to Give Financial Advice that People Will Follow

By Moira Somers

 Special Announcement:
Dr. Moira Somers will be joining the discussion  at the Fall Book Club! 


November 9, 2021 ▪ 12:00 pm to 1:00 pm
Virtual through Zoom

*$15.00 (Members)
$30.00 (Non-Members)
Complimentary (Full-time students)

* Register soon as the first twenty FPA of Michigan Members who register
will receive a complimentary copy of "Advice That Sticks".
Please note: All 20 complimentary copies of the book have already been distributed to the first 20 members who registered!



About the book:  The advice is sound; the client seems eager; and then... nothing happens! Too often, this is the experience that financial professionals encounter in their daily work. When good recommendations go unimplemented, clients’ well-being is compromised, opportunities are lost, and the professional relationship grows strained.

Advice that Sticks takes aim at the problem of financial non-adherence. Written by a neuropsychologist and financial change expert, this book examines the five main factors that determine whether a client will follow through with financial advice. Individual client psychology plays a role in non-adherence; so, too, do sociocultural and environmental factors, general advice characteristics, and specific challenges pertaining to the emotionally loaded domain of money. Perhaps most surprising, however, is the extent to which advice-givers themselves can foil implementation. A great deal of non-adherence is due to preventable mistakes made by financial professionals and their teams.

The author integrates her extensive clinical and consulting experience with research findings from the fields of positive psychology, behavioral economics, neuroscience, and medicine. What emerges is a thoughtful, funny, but above all practical guide for anyone who makes a living providing financial advice. It will become an indispensable handbook for people working with clients across the wealth spectrum. 


Thank you to our Book Sponsor