Journal of Financial Planning: August 2021
81…Percent of advisers incorporate behavioral finance in their client communication. (Charles Schwab)
62…Percent of advisers incorporate behavioral finance in their portfolio construction. (Charles Schwab)
35…Percent of advisers say recency bias influenced their clients’ decision. (Charles Schwab)
30…Percent of advisers say loss aversion influenced their clients’ decision. (Charles Schwab)
55…Percent of advisers said incorporating behavioral finance into their plan was key to keeping clients invested during the pandemic. (Charles Schwab)
66…Percent of advisers who utilize behavioral finance reported gaining clients during the pandemic.
(Charles Schwab)
78…Percent of advisers who utilize behavioral finance and increased texting with clients reported more clients during the pandemic.
(Charles Schwab)
13.9…Percent increase in trading intensity by investors as COVID-19 cases were doubling. (National Institutes of Health)
28…Percent of Americans were less likely to invest in stocks during the pandemic. (Statista)
69…Percent of advisers cited market volatility as the biggest threat to portfolios during the pandemic. (Natixis)
72…Percent of advisers said investors were not aware of the risks of passive investing. (Natixis)
81…Percent of advisers said the 11-year bull market made investors complacent about risk. (Natixis)
11…Percent of investors cashed out investments during the market crash when the pandemic hit. (Dalbar)
26…Percent of investors did not change their investment plan during the pandemic. (Dalbar)
