DENVER (September 8, 2022) – The Financial Planning Association® (FPA®), the leading membership organization and trade association for Certified Financial Planner™ professionals, is pleased to announce the exciting slate of keynote speakers for FPA Annual Conference 2022 in Seattle from December 12-14. Sallie Krawcheck, Keith Ferrazzi, and Traci Brown, CSP, will headline the event that is recognized as the largest gathering of CFP® professionals each year.

“Our FPA Annual Conference Task Force has been hard at work developing an engaging, thought-provoking, and highly relevant program that is important to the work financial planners do every day for their clients. Our goal with our keynote speaker selection was to feature recognized, high-profile speakers who can help our attendees be even better financial planners,” says Patrick D. Mahoney, FPA chief executive officer. “We are excited to have the opportunity to work with Sallie, Keith, and Traci at our Conference in December and know they will make our event a ‘must attend’ experience for those who join us in Seattle.”

The keynote presenters are:

  • Sallie Krawcheck — The CEO and co-founder of Ellevest, Krawcheck is one of the few executives to find success in large complex companies and as a startup CEO and is widely recognized as one of the most influential women in business. Before launching Ellevest, Krawcheck built a successful career on Wall Street. She was the CEO of Merrill Lynch, Smith Barney, US Trust, the Citi Private Bank, and Sanford C. Bernstein. She was also Chief Financial Officer for Citigroup. Before that, Krawcheck was a top-ranked research analyst covering the securities industry. Her presentation, "The Outsider Inside: The ‘Last Honest Analyst’ on the Future of Wealth Management," will explore Krawcheck’s insider insights, many counterintuitive, into the business that financial services professionals will find useful as they participate in, partner with, or serve that business.
  • Keith Ferrazzi — Ferrazzi has led profound transformations throughout his career, including as Chief Marketing Officer of Deloitte and Starwood Hotels. After a period as a CEO of two startups, he founded Ferrazzi Greenlight, a firm committed to researching the changes needed to human capital critical to achieving breakthrough growth and innovation. Today, Ferrazzi coaches executive teams through transformation at Delta Airlines, Verizon, GM, VW, BASF, The World Bank Group, and many more, including some of the hottest unicorn companies in the world. Ferrazzi is the #1 New York Times Best Selling Author of Who’s Got Your Back, Never Eat Alone, and Leading Without Authority. In his presentation, “Never Eat Alone,” Ferrazzi redefines traditional networking where those who practice Ferrazzi-style relationship management find themselves generously working toward relationships based on authenticity and mutual success. He lays out the specific steps—and inner mindset—he applies to connect with the thousands of colleagues, friends, and associates on his contacts list.
  • Traci Brown, CSP — Recognized as one of the world’s foremost body language authorities, Brown has been trained in the body language of deception detection. She now uses her training to teach the lie, fraud, and identity theft detection skills she’s used to uncovering the truth in billion-dollar business deals, crimes, and politics. Ranked the #5 body language expert in the world for 2022, Brown is the executive producer of a new TV series, “Truth, Lies, and Coverups,” and is the author of four books, including How to Detect Lies, Fraud and Identity Theft. In Brown's presentation, "Liar, Liar Pants on Fire," she will help financial planners discover how to use her 9-Point Fraud Spotting System to separate the lies from the truth so they don't innocently step into a business, life, or reputation-destroying event.

As in years past, the conference agenda focuses on sharing practical strategies, tactics, and cutting-edge thinking, with plenty of CE credits available. FPA will offer 50 breakout sessions, CFP® ethics, Knowledge Circle gatherings, an exhibit hall with many partners, ample time for connecting with other financial planners, and the mainstage keynote presentations.

Registration is now open with a special early bird rate of $899 for FPA members and $1,099 for nonmembers. This early bird registration closes September 16 when rates increase to $1,049 (member) and $1,249 (nonmember). Complimentary press registrations are available to full-time journalists. Journalists interested can contact Ben Lewis at


About the Financial Planning Association

The Financial Planning Association® (FPA®) is the leading membership organization and trade association for CERTIFIED FINANCIAL PLANNERTM professionals and those engaged in the financial planning process. FPA is the CFP® professional’s partner in planning by helping them realize their vision of professional fulfillment through practice support, learning, advocacy, and networking. Learn more about FPA at and on Twitter at