The profession is taking notice. Read how the media covered the partnership and what it signals for how consumers will find CFP® professionals in an AI-driven world.
- FPA Partners With Snappy Kraken for PlannerSearch Revamp (WealthManagement.com): February 25, 2026
- FPA to refresh advisor search for AI age with Snappy Kraken (Financial Planning): February 25, 2026
- FPA Partners With Snappy Kraken to Revamp PlannerSearch Platform (ThinkAdvisor): February 25, 2026
- FPA and Snappy Kraken Combine Forces to Raise Consumer Awareness of Financial Planning (Snappy Kraken): February 25, 2026
- FPA Partners with Snappy Kraken to Overhaul FA Search Tool (Financial Advisor IQ): February 27, 2026