From Trophy Assets to Strategic Investments: Opportunities and Risks in Sports Investments

Sports investments are evolving into strategic assets, attracting major institutions, high-profile figures, and UHNW investors hungry for risk-adjusted returns, diversification, and global brand appeal

Journal of Financial Planning: December 2025

 

Jordan Rothberg is co-head of fund administration at IQ-EQ (https://iqeq.com/us). David Giannone was formerly chief commercial officer for the Americas at IQ-EQ.

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