Journal of Financial Planning: September 2019
Financial advisers often refer to themselves as wealth managers, yet financial advisers serve their clients better as well-being advisers, knowing that wealth is only a way station to well-being. Well-being advisers identify clients’ wants and help clients assess those wants, balance them, and avoid cognitive and emotional errors on the way to satisfying them. And those wants are satisfied by the full range of utilitarian, expressive, and emotional benefits.
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Topic
General Financial Planning Principles