The housing and mortgage markets in 2026 are full of opportunities and challenges, and both are directly tied to the advice financial planners give their clients. In this presentation, we'll look at where interest rates are headed, how housing supply and demand are shifting, and what that means for affordability. We'll also cover how today's mortgage options - ranging from traditional to creative loan structures - can open doors for clients looking to buy, refinance, or invest. The goal of this presentation will be to make the complex market simple so you can clearly see the opportunities that matter most to your clients. Together, we'll connect the dots between the big-picture economic trends, and the everyday financial decisions families are making. You'll leave with practical insights you can put to work immediately in your planning conversations.
Learning Objectives:
After attending this session participants will come away with:
- Understand the key rate and housing trends expected in 2026 and how they affect client decisions
- Recognize how changes in affordability and inventory shape opportunities for buyers and homeowners
- Explore mortgage programs and strategies that can help clients strengthen cash flow and build wealth
- Confidently bring housing and mortgage insights into financial planning conversations to guide clients toward smarter choices
Meet Jeff McGinnis (NMLS 279369), Senior Loan Officer
Jeff McGinnis has been guiding clients through the mortgage process since 1997, helping families and individuals reach their homeownership and financial goals with clarity, care, and confidence.
As a leader of The McGinnis Team at CrossCountry Mortgage, Jeff works alongside a dedicated group of professionals known for responsive service, clear communication, and a personal touch Whether it's a first-time buyer, a move-up purchase, or a refinance, Jeff and his team are committed to delivering an exceptional client experience that earns lifelong trust and loyalty.
With nearly three decades of experience, Jeff looks beyond short-term transactions to design mortgage strategies that support his clients' long-term financial wellbeing. In addition to serving homebuyers and homeowners, Jeff frequently partners with family law and estate planning attorneys, providing creative financing solutions for clients navigating divorce, inheritance, and other complex life transactions.
The McGinnis Team prides itself on fast, accurate pre-approvals and smooth closings, often completing transactions in remarkably short timeframes. Behind every loan, their goal remains the same to provide the highest level of professionalism, care, and service that inspires every client to recommend them with confidence.
Outside of work, Jeff is a devoted husband and proud father of two. He's an avid waterskier, boater, and snow skier, and he's passionate about fitness and nutrition. Whether on the water, the slopes, or in the gym, Jeff brings the same energy and dedication to his personal life that he does to serving his clients.
Jeff and his team proudly serve clients nationwide.